SEO FOR BEGINNERS
What is seo? and how to do it for higher google ranking?
Hi, this is Ranjit Singh once again. In this article, we talk about how to do SEO for beginners.
Have you wondered how to help more people find your website on search engines and increase traffic of your website.
One of the best ways to do this is through what’s called search engine optimization or SEO for short.
The goal of this article is to give you a basic overview of how search engines work
so you can better understand what search engine optimization or SEO is all about.
As of today, there are over 130 million registered websites out there on the internet.
To sort through all of it most of us rely on search engines to find what we want.
These search engines have become so good that over 90% of people using the internet rely on them to find things solution.
There are lots of good search engines out there but about 83% of people worldwide use Google.
So that’s what we’ll use in this article just keep in mind the concepts we’re discussing applying on all the other search engines too.
When you search for something with Google you get back a results page and there’s lots of stuff on it.
This shows you how many websites Google found that is probably relevant to what you’re looking for here.
Now on the search results page, people can click on two types of links paid ads and what we call organic results.
Paid ads are just what they sound like.
Results that a company has paid Google to appear when a particular keyword or phrase has been searched.
Organic results, on the other hand, show up naturally based on their relevance to keyword or phrase that was searched
If you’re curious which of these most people click on it’s not even close organic wins 94% of the time.
Not only that 7 out of 10 people will click on one of the first three results.
This means you should really care about your ranking on organic search results.
Here’s the important part that most people just don’t know over 94% of people
that use Google only click results on this first page if they don’t find what they’re looking for.
They usually don’t bother clicking on subsequent result pages instead.
They typically prefer to just adjust their search terms and start from scratch.
And of those people who do click on that first page most only click in what top three.
So results in fact about 63% of people just click top three results.
That’s why optimizing your website for search engines or doing SEO is so important.
When people search for something that’s relevant to them and they see your website in their search results.
They’re gonna click and visit your page and these aren’t just any visitors.
These are people that are looking for exactly what you offer.
So if anyone, they’re the most likely to convert into customers, subscribers etc.
But if your website isn’t showing up towards the top 3 results or so or if it isn’t even on the first page.
It’s almost like your website doesn’t exist no one can even find it.
seo for beginners
Now in our example, we search for hosting and we got back about forty-seven million website results.
It’s not exactly a small number have you ever wondered why some websites show up on this first page.
And others are stuck way down at the bottom of the pile well.
A site’s position in search results is determined by what’s referred to as PageRank.
Every website has a ranking for particular search terms or keywords in the beginning.
The first search engines worked by tracking all the words on web pages so if you searched for hosting.
You’d get back a list of websites containing those two keywords and the websites that had those words.
Most often were ranked higher and they showed up towards the top of the results pages.
Well in 1996 two Stanford Ph.D. students notice while they were researching academic papers.
Sources that contained a lot of keywords didn’t necessarily mean that they were more relevant.
What matter a lot more was whether those papers were cited often by other papers.
So they applied this citation concept to web search they suggested websites that were backlink.
That is to say, we referred too often by other websites were more likely to be relevant that’s how Google was born.
Search engines today all follow this model they still look at your website’s keywords.
But they then rank your site’s relevance on the number and quality of backlinks to it from other websites
So think of it like this keyword lets Google see your site and know what it’s about.
Backlinks determine how much Google trusts your site to be relevant so keywords are important.
Because they tell Google you’re out there but backlinks move your website up the food chain.
That’s why the search results you see are called organic or natural results.
They’re constantly changing based on what people actually do out there on the web.
Unsurprisingly as there are the two aspects of how search engines find pages
There are two corresponding components to SEO first is the on-site component.
This is where you ensure your site is full of keywords that are relevant to what your site’s about.
So for example, if you sell hosting you want to make sure the relevant keywords are on your site.
Like shared hosting, cloud hosting, wordpress hosting etc.
Like that the second component of SEO is called off-site SEO.
This is where you work to create backlinks to your website that originate from other sources links to your site.
This can be created using articles social media blog posts discussion boards and so on.
But keep this in mind the more influential or legitimate the website is that links back to you the more effect that backlink from that site it’s gonna have on your search result ranking.
There’s a number of ways you can do this
I’ll quickly go over 5 SEO techniques you can use to improve your search ranking.
STEP 1: Keywords.
Let’s talk about the keywords first.
SEO used to be pretty straightforward you’d simply pick a keyword you wanted your site to rank high for.
Chuck, it into all the content of your site and watch your position on search results.
The more the keyword appeared on your site the higher your page ranked.
STEP 2: Backlinks.
Second critically important step for boosting SEO is to gather inbound links and Backlinks.
I talk a lot about it on the upper part of this article.
STEP 3: Site security.
The third is your site security.
When someone makes a purchase on your website they shouldn’t have to worry about their identity being stolen,
credit cards being compromised people don’t like using websites that aren’t safe to use and neither does Google.
To optimize your position on search results consider installing an SSL certificate.
It works to encrypt any data communicated between your website and visitors.
So things like usernames passwords and credit card information are protected
STEP 4: Social media influence.
Forth is your social media influence.
Now let’s talk about social media for a second because your social influence matters too.
One out of every four people in the entire world is using social media that’s over two billion people.
Just like with backlinks sites that are more popular and relevant on social media are given more credibility.
Therefore higher rankings in search engines will take notice and boost your site’s ranking finally.
STEP 5: Website responsiveness.
Fifth is your website responsiveness.
Next very important is to ensure your website displays well on mobile devices heard of responsive.
It’s the term web developers coined mobile friendliness when it became a critical factor in Google’s search engine algorithm.
And there’s a good reason for that change there are over 1 point 9 billion smartphone users worldwide.
Retail sales made on mobile devices is expected to reach 370 billion dollars by 2017.
And get this 29 percent of all search queries are made on you got mobile devices.
Long story short as of April 21st, 2015 Google expects your site to be as easy to use on a phone as it is on a computer.
The easiest way to do this is to make your site responsive meaning it adjusts to fit any size screen automatically.
This is a big deal you could build an amazing website and still have it ranked lower on search results
compared to your competition if you’re not making it easy for smartphone users to navigate.
SEO is super important because it helps you move to the top of relevant search results.
Since almost everyone relies heavily on search engines to find anything online.
SEO is the most effective way to increase traffic to your site good SEO takes time so the sooner you start, the higher you rank.
Now you know every thing about how to do SEO for beginners.
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